From the Blog

Paving a Strategic ROADMAP™ to Success

businesswoman with different direction arrows
“Success is never accidental.”  So how is your business progressing along the path to success? Today’s market conditions demand business owners, executives, leaders and employees understand where the business is headed and how you intend to get there.  This requires a clear, and memorable strategy. And competition is more intense than ever; successful survival means your strategy must address how you provide advantage to your customers and over your competitors. Too many businesses fall into one of three traps:
  1. They don’t take time to develop a strategy (we’re too busy)
  2. Their strategy takes the form of business plans and budgets (oriented around revenues and costs)
  3. They have too many initiatives or initiatives that don’t integrate for impact.
Choosing the right strategic path for your business is a challenge. Since the of the first book on strategy, “Strategy and Structure” written by Alfred Chandler, was published in 1962 there have been approximately 20,000 business strategy books published in English. Where is a business owner, executive or leader to turn for a pragmatic but impactful approach? There is no shortage of advice on what strategy is or how to develop it.  Peter Drucker, Michael Porter, Jim Collins, C.K. Prahalad, Clayton Christensen and scores of others have weighed in on the subject. The need for pragmatic approach to address these challenges and the requirement for strategy to be clear, understood and memorable led to the creation of the Strategic ROADMAP™. On Thursday, November 8th at 9am Andy Shafer will discuss developing your strategy using a Strategic ROADMAP™– in a simple, logical and memorable structure.  It will discuss the 7 critical questions strategies need to answer, provide you with a crisp, memorable and integrated framework for developing a winning strategy and provide a clear example using a well-known success story – Southwest Airlines. Learn more at FABTECH during session F76: Managing Innovation in 21st Century Business. 
Andy brings strengths and executive experience developing and implementing strategy, commercializing new businesses/product developments and innovations, establishing partnerships, and building brands and marketing capability in organizations. He has a unique understanding of the dynamics required for success in public and privately held businesses, including start-ups and Fortune 50 multi-national companies. His background includes forming and operating joint ventures, private equity funded entities and novel business models.

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