F139: Amplifying Manufacturing Sales & Marketing Through Podcast, Video & Content Creation

Amplifying Manufacturing Sales through Podcasting and Content Creation
The presenter will explore the transformative impact of podcasting and content creation in the manufacturing sales and marketing landscape. Attendees will gain a comprehensive understanding of starting and leveraging a podcast as a central tool for their sales and marketing strategies, highlighting its unique ability to engage audiences and build brand authority. The presentation will walk through the technical and creative aspects of podcasting, including equipment selection, content planning, and distribution. I will also demonstrate how podcast content can be repurposed across multiple platforms to maximize reach and impact. The session promises to equip attendees with actionable insights and strategies to effectively integrate podcasting into their marketing mix, enhancing visibility and driving sales in the competitive manufacturing market.
James Mayer – TCO Strategies

Creating a Video Strategy for Making Videos that Buyers Need
Buyers are watching more videos because they know it gives them the most amount of information in the shortest amount of time. It also lets them see the people they would work with when considering a company to work with. For manufacturing companies, video builds trust, develops relationships and moves prospects into and thru the sales funnel more effectively than any other digital marketing medium available. This session will review how to plan for and build a short term and long-term strategy for creating an ongoing flow of video content to ensure that buyers have the information they need to make buying decisions. The session will cite examples and case studies from strategy planning, on location and DIY production and best practices in digital marketing of that video content to ensure a maximum ROI.
Robert Weiss – MultiVision Digital