Conference Session

Marketing & Sales

F152: Navigating the Future: Leveraging Tech for Marketing Excellence

In “Navigating the Future: Leveraging Tech for Marketing Excellence, the presenters will explore cutting-edge technologies reshaping marketing. The presentation will delve into AI, big data, and immersive technologies, demonstrating their application in real-world case studies from top brands like Delta and Coca-Cola. Attendees will learn adaptive strategies to anticipate market trends and customer expectations, gaining insights into integrating technology for enhanced customer engagement and service. This session promises practical takeaways for leveraging technology in marketing strategies, ensuring attendees leave with actionable knowledge to stay ahead in the digital marketing landscape.

About This Session

  • Date: October 17, 2024
  • Time: 10:00 am – 11:00 am
  • Room: Room S-330 E
  • Level: Intermediate
  • Track: Marketing & Sales
  • Price: See Pricing »
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Speakers

Angela Todd

Creative Global Branding

Photo of Angela Todd

Dr. Angela Todd, COO and key strategist at Creative Global Branding, brings a unique blend of psychology and marketing with over 25 years of experience. With her doctoral degree in psychology, she expertly deciphers consumer behavior, integrating this insight with technological trends. Her approach enhances customer engagement strategies, showcasing her commitment to ethical and psychologically-informed marketing practices, vital in today’s rapidly evolving digital landscape.

Jesse Biondi

Creative Global Branding

Photo of Jesse Biondi

Jesse Biondi, Co-CEO of Creative Global Branding, is a visionary leader with a wealth of experience in brand strategy, project management, and problem-solving. Alongside his wife Melissa, Jesse has helped shape the company into a thriving marketing powerhouse that empowers businesses worldwide. With a passion for storytelling and a talent for fostering connections, Jesse is dedicated to elevating brands and maximizing their impact.

Melissa Biondi

Creative Global Branding

Photo of Melissa Biondi

Melissa Biondi, co-leader at Creative Global Branding, brings over 25 years of marketing expertise. Known for innovating campaigns with Fortune 500 companies like Delta and Coca-Cola, she expertly blends technology with creative strategies. Beyond her professional success, Melissa is a dedicated philanthropist, passionately involved with the “ALL OK” initiative, promoting holistic well-being. Her visionary approach and commitment to societal impact make her a distinguished figure in the marketing world.

FABTECH Conference

Tracks: 3D/Additive, Automation, Cutting, Laser, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development

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