F165: Leverage Google Ads & AI for Growth

Google Ads 101 for Manufacturing Lead Generation
Whether you have active campaigns running or are considering launching Google paid ads, join this session to learn tactics and tricks for getting in front of the right fit leads. Learn how to see what your competitors are doing, understand how lifecycle stage influences the quality of your Google leads, track ROI, build a scalable pipeline and make sure you’re not missing out on positioning against your pesky competitors. Things we’ll cover include structure, spend, tactics and types of ads, tracking, landing page assessments, improving conversion rates, understanding reporting and why some ads perform better than others. Leave with helpful info on how to start running your ads or improve their performance.
Jennelle McGrath – Market Veep

Transforming Clicks into Conversions: Leveraging Google Ads and AI for Targeted Growth
This session unravels the technique of utilizing Google Ads and generative AI to not only draw traffic but to attract the right kind of traffic to your website. Designed for manufacturers aiming to leverage online advertising for significant lead generation and business expansion, this presentation offers strategic insights and practical examples. Attendees will discover how to create Google Ads campaigns that go beyond impressions to deliver tangible results. By integrating generative AI, we’ll show how to refine targeting, boost ad creativity, and enhance traffic relevance, ensuring your digital footprint attracts genuinely interested parties. Equip yourself with the knowledge to transform your advertising strategy from mere attention-seeking to action-driving.
Zachary R. Ware – protocol 80, Inc.