Conference Session

Marketing & Sales

F191: Amplify Your Reach: Optimizing Web Presence & Decoding Metrics for Strategic Growth

Take a deep dive into the pivotal role that digital tools play in shaping the future of manufacturing. Discover the untapped potential of your website as a dynamic asset that actively contributes to business success – not just static information, but as a critical part of your lead generation strategy through a manufacturing focused lens. We’ll guide you through the intricacies of transforming your website into a strategic ally, emphasizing key tracking elements to ensure it becomes a powerful tool for attracting new prospects. We’ll go over how to measure marketing efforts beyond superficial metrics. By demystifying the fluff and delving into real, actionable numbers, attendees will gain insights to how to anticipate, pivot, and respond strategically in their business endeavors.

About This Session

  • Date: October 17, 2024
  • Time: 3:00 pm – 4:00 pm
  • Room: Room S-330 E
  • Level: Intermediate
  • Track: Marketing & Sales
  • Price: See Pricing »
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Speaker

Jessica Harding

Keenspace

Photo of Jessica Harding

Jessica is the founder of Keenspace, and a passionate marketer with 17 years of experience in industrial manufacturing marketing, strategies, and tactics. From developing little known brands to building global marketing communication teams and programs across the world, she has the pulse on what it means to deliver real marketing successes back to your business and your bottom line.

FABTECH Conference

Tracks: 3D/Additive, Automation, Cutting, Laser, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development

Sessions Early Bird Member Price Non-Member Price
Individual Sessions $155 $175 $195 $220
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Full Conference
(5-8 Sessions)
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Through Aug 30, 2024
CCAI Finishing Conference
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1 Session $112.50 $125
2 Sessions $202.50 $225
3 Sessions $270 $300
4-8 Sessions $405 $450
AWS Welding Conference
AWS Welding Conference Member Price Non-Member Price*
One-Hour Sessions (W7, W8) FREE FREE
Two-Hour Sessions (W1, W2, W12, W13, W14) $95 $150
Weld-Ed Conference (W5) $50 $75
Half-Day Sessions (W3, W10, W15) $345 $430
Full-Day Sessions (W4, W6, W9, W11) $565 $665
Professional Program (W16) $395 $495
*Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.

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