F22: 4 Strategies For Utilizing Marketing Automation To Achieve WOW Results

B2B companies are facing unique marketing challenges. The marketplace has been shifting to online sales interaction for some time and leadership and marketers find themselves asking… “What changes are needed to attract prospects today?” “What are the best strategies to stay in touch with prospects during a lengthy sales cycle?” “How do we better tell our story so that we can connect with more prospects?” Marketing automation is more than email marketing. It’s the backbone to building an integrated online strategy through storybranding, content creation and deployment, and lead nurturing. This session will build your understanding of how to use this tool to build rapport with prospects, and generate leads through monitoring activity and results, and adjusting the program over time to increase results. This session is not a software demo but rather a discussion on how to leverage these powerful, proven strategies to delivers WOW results for your business.