F78: Becoming an Employer of Choice: How to Find & Keep the Employees You Need

The post-pandemic labor market has compounded a long-acknowledged skills gap in the manufacturing and fabrication industries. Unfortunately, traditional recruitment tactics have proved ineffective, leading to lost productivity and wage inflation. To compete in today’s challenging business environment, companies of all sizes must evolve their recruitment strategy and position themselves as an employer of choice. Led by nationally recognized marketing and human resources professionals, the presentation will cover the basics of employer branding and provide examples of how this proactive approach is one of the most effective, cost-efficient strategies for attracting and retaining skilled talent, even in a tight labor market.